ALBERT BANDURA
Bandura’s study involved showing a group of children watching a video of adults behaving violently and aggressively towards Bobo dolls.
They were then placed in a room full of toys but were instructed not to play. The children were moved to a third room with the same Bobo dolls and mallets, told to play and were observed.
Bandura found that 88% of children acted aggressively, when the experiment was repeated 8 months later without showing the video 40% still behaved in the same way.
His study uses social learning theory, learnt through observation; we are more likely to imitate actions if the same age or sex, or admired models do it. This shows us that television does have a physical reactive affect on its audience; however the experiment still has issues of bias.